I'm Jimmy Leach and I work on digital at the Independent. Now, you may have already spotted it, but just to tell you that The Independent has launched, in conjunction with LiveJournal, Independent Minds, a blogging platform platform designed to bring Independent journalists and users closer together.
At Independent Minds, readers can find original journals from the reporters at The Independent, where they discuss their stories, share behind-the-scenes insights, and engage directly with Independent readers. For Independent readers with an opinion about a story or feedback for a specific journalist, they now have the means to comment immediately.
In addition to providing a new voice for Independent readers, the partnership with LiveJournal also allows current Independent journalists to expand their coverage area to incorporate personal interests. Technology-focused blogs can now cover sports; sex columnist Catherine Townsend has already written about politics. Among the reporters already engaged are Jane Merrick, primarily focusing on politics, Rhodri Marsden on technology, Ed Seckerson on music and many more. I'll be just blathering.
In addition to the new tools available to reporters to expand their individual areas of coverage, The Independent is also using LiveJournal to build communities of common interest. Cyclotherapy, for example, is an ongoing discussion regarding the U.K. cycling culture. MixTape tackles the British music scene while the best Web surfing appears at The Life Browser.
So not only can you communicate directly with Independent journalists, but you can also create yoru own blog and write alongside them. The ideal is to erode the difference between journalists and users and to allow you to share your expertise and enthusiasm and for you to be read as part of The Independent. Your input is vital to the success of this.
Over the next few weeks and months, we'll be deepening the relationship between LJ and The Independent. We'll keep you posted.